Welcome to the 4th Edition of the State of Digital Marketing survey for Mauritius; A report bringing together the thoughts and opinions of marketers in Mauritius on trending topics shaping the industry.
For this edition, we surveyed local marketers on the use of Artificial Intelligence (AI) and how it is impacting their functional role. The aim is to shed light on this fast-growing technology.
How are marketers adopting AI, and what is making them sceptical about its usage? Where will marketers invest in the next 12 months?
So many questions to which we are providing answers in this report.