State of Digital Marketing (Mauritius) 2020-21
Ahead in the New Normal
Insights from 125+ Local Marketers on the future of the marketing function in a post-COVID-19 era.
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Recover, adapt, and reimagine
This year’s edition of the State of Digital Marketing (Mauritius) report is greatly influenced by COVID-19 and its impact on the marketing function within B2B and B2C sectors, as well as at the freelancer level. We surveyed 125+ local marketers on how they perceive the future of marketing and share the key highlights in a 13 pages report.
How far were industries impacted by COVID-19?
According to our insights, most of the surveyed marketers agreed on the immediate and direct impact on their respective industries.
A significant impact (48%) was observed mostly in industries such as Marketing and Communication (31.1%), Tourism and Hospitality (16.4%), and Banking.
However, 6% of surveyed marketers mentioned that their industries experienced growth during the crisis. These were mostly related to technology and other online businesses.
Discover more insights in the report
Marketers went to war with limited arms, and yet they were resilient…
Cost containment, changing customer behaviours, decrease in mobility and new consumption patterns have one thing in common: they urged marketers to review their routine.
Our insights made it clear that one of the main marketing areas impacted by COVID-19 was the marketing budget (66.4%). In fact, several organisations halted marketing campaigns to ‘cut cost’. This influenced already set goals and KPIs (43.8%).
The change in customer behaviour and buying habits also influenced conversion rates (35.9%).
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