Recently the State of Social Media in Mauritius pointed out that Twitter is set to gain market share, particularly for organisations and individuals willing to reach a global audience.
In this blog post, I am going to provide some interesting figures on how the Top 10 Mauritian profiles are using Twitter to maintain a global presence.
According to SocialBakers, Ryan Nagen (@ryannagen) leads with a followers base of 32, 570. However, this account tweeted only 1,545 times compared to the massive 70, 631 tweets from L’Express.mu (@lexpressmaurice).
As mentioned, Ryan Nagen leads with a total of 32, 580 followers while Air Mauritius and Mauritius Tourism complete the podium with 24, 444 and 23, 829 followers respectively.
Having a big followers base is good but eventually quality is what matters. So, I ran a “Follower Quality Distribution” audit of these top profiles using SparkToro.
This analysis goes through 2000 random followers accounts of the main account and gives an indication of their “fakeness” using 25+ criteria. Below are my results for the 4 main criteria.
This analysis gives an indication of how engaged your audience is with the content you publish. It also helps to detect bots or spam accounts.
While gaining followers takes time, building your audience is crucial to your engagement.
Ryan Nagen still leads with a total of 18546 accounts followed. This represents a ratio of 1.7 following : 1 followers.
Twitter’s feed is quite dynamic. Twitter may add content it deems to be popular even from outside your followers base. It uses several signals such as how engaged is your audience to the content.
To cut through the noise, you’ll need to constantly publish content worth sharing and informative.
In this article, I described the model I created to create content from your purpose (Read it here)
L’express tweeted the most 70,631 times followed by Investors Europe with 60,217 tweets. In the hospitality industry, I noticed Beachcomber Hotels has a strong Twitter presence with a follower base of 15,801 and a tweeted 17,130.
The official Twitter account of Maurice C’est un Plaisir has an average of 16.52 likes per tweets which are by far the most compared to the other profiles.
Ameenah Gurib-Fakim tweets are the most retweeted among the Top 10 with 34.1% of content being shared.
— Air Mauritius (@airmauritius) 11 juin 2019
— Beachcomber Hotels (@Beachcomber_) 14 juin 2019
About this analysis
Data collected on 01/07/19
Tools used for analysis: Google Suite, SocialBakers and SparkToro
Analysis was done on 07/07/19
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