Hack your content marketing in 2019?

[vc_row][vc_column][vc_column_text] Hack your content marketing in 2019? Less than a week before his assassination in 1968, Martin Luther King delivered a sermon at the National Cathedral of Washington where he mentioned the following; “One of the great liabilities of life is that all too many people find themselves living amid a great period of social […]

The old content marketing is dead. Here’s how to adapt.

Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn Content marketing is essential for organisations in Mauritius. It requires constant updates and alignment to current trends.  Added to this, the number of new touch-points created which are blending technology to the customers’ direct surroundings. The old content marketing […]

A content marketing model that you can’t ignore

Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn A Content Marketing model you can’t ignore Few years ago, when online marketing was still new in Mauritius, just being “decent” in your communication was acceptable by brands. Content marketing was just a word thrown in and everyone tried […]

How to gain backlinks in 2018?

If you are in SEO, gaining backlinks is definitely one of the best feelings ever. But, it requires much more than just pasting your link everywhere. It is somehow someone out there acknowledged your hard work and thought that your content is worth the share. But, as much as gaining backlinks gives some boost to […]

How to make your URLs SEO friendly?

If everything starts with some words on Google, then everything else continues with good URLs. Are your URLs SEO friendly and driving traffic to your website? If not, here are a few steps on how to get them right.  While it might seem that URLs are just some kind of door leading to other places, […]

Before you start learning digital marketing, read this.

 When I first started in digital, I had no idea how deep this could be. I constantly swayed between my willingness to learn more and the danger of learning everything and anything. I was frustrated for not having enough time to learn and being 2 steps behind trending strategies or digital marketing updates. This […]

Customer experience and your futuristic content marketing

We often read that content is king and truly it is. But, the role of the king has changed over the past decades. It went from providing a one-way information to his audience to literally walking the talk among his subjects. In this post, I will explain the link between your brand’s customer experience and […]

Your marketing conversion depends on copywriting

Not going to play around or talk about SEO. Copywriting is the right technique to master if you want conversion. Words, sentences, verbs. We’ve been seeing, reading and hearing them since centuries, and even before. We came a long way since our drawings on cave walls. Back then, caves supported copywriting in its native form. Today, […]

Content Marketing History

Content Marketing evolved over the past few decades from usual prints to a world governed by digital communication. Find below an infographic from Content Marketing Institute depicting its evolution. Get this infographic in pdf here

Putting your customer at the core of your content marketing

Content marketing is far from being an isolated way of disseminating information to Mauritian customers. Rather, it forms part of a whole digital marketing ecosystem where it plays an important role in generating relevant content at the right time to the right audience and within the right medium.