Aligning Brand KPIs with Storytelling: A Guide to Measurable Impact
March 4, 2025 No Comments
In the ever-evolving world of marketing, storytelling has emerged as a critical tool for brands to connect with their audiences. But great
Wave 2 : Saturday 02 May 2020
Data as at: Saturday 02 May 2020
As Mauritius is about to progressively remove the lockdown, local businesses are starting to open and Mauritians are starting to move more.
In Wave 2 of my analysis, I outlined how less (+28%) Mauritians are staying home while in some districts, more people are going to groceries (Grand Port: +36%).
Earlier this month, Google released its first data set on COVID-19 Community Mobility. They used aggregated, anonymized data from users having their geo-location activated on their mobile. If you want to read more about the research, head to my simple explainer.
Data as at: Saturday 02 May 2020
In this section, we’ll deep dive in more details regarding Mauritians’ movement before and after the lockdown in specific districts.
The + or – changes are from my last analysis with data as at Friday 17 April 2020.
Statistics for Flacq district from baseline as at Saturday 02 May 2020
Statistics for Grand Port district from baseline as at Saturday 02 May 2020.
Statistics for Moka district from baseline as at Saturday 02 May 2020
Statistics for Pamplemousses district from baseline as at Saturday 02 May 2020
Statistics for Plaines Wilhems district from baseline as at Saturday 02 May 2020
Statistics for Port Louis district from baseline as at Saturday 02 May 2020
Statistics for Black River district from baseline as at Saturday 02 May 2020
Statistics for Rivière Noire district from baseline as at Saturday 02 May 2020
Unfortunately, no sufficient data was available to carry an accurate comparison with previous data on these two districts.
The data used in this report are obtained based on popular times for places on Google Maps. These usually show the visits and length of stay at specific places, which are then compared to a baseline.
The data retrieved by Google is based on user settings, connectivity at particular places, and whether it meets Google’s privacy threshold.
The sample size is based on users who have opted-in to Location History for their Google Account.
In the ever-evolving world of marketing, storytelling has emerged as a critical tool for brands to connect with their audiences. But great
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As I look ahead to 2025, I believe that CEOs and CFOs will have specific expectations from marketers that are crucial for
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