Aligning Brand KPIs with Storytelling: A Guide to Measurable Impact
March 4, 2025 No Comments
In the ever-evolving world of marketing, storytelling has emerged as a critical tool for brands to connect with their audiences. But great
From social media marketing, which is the most in-demand one, to SEO, companies are looking for individuals with the right digital skills to manage their online presence.
In this blog post, I’ll outline a few industry realities, which are often not so outspoken. We are going to speak about salary, skills and the top industries hiring.
Recently, I worked closely with the Digital Marketing Mauritius (DMM) team to release the first dedicated survey on salaries for digital marketers in Mauritius. We wanted to understand if local marketers were happy with their salary.
We surveyed 100+ local professionals from different companies, hierarchy and roles.
The Digital Marketing Salary Index survey 2019 revealed quite a few interesting figures.
The sad truth is 35% of surveyed marketers said they are not satisfied with their salary. The disparity goes even to gender with male (Rs 32 597/month) and female (Rs 27 136/month) as average monthly salary.
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Get the full Digital Marketing Salary Index survey 2019 report
Salaries are closely linked to the skills you have. According to the Salary survey, 11% mentioned a lack of knowledge is behind low salaries.
I also noted that most digital marketers who responded to the survey have common skills. These were social media marketing, search engine optimisation and broadly content marketing.
The role of digital marketers is in constant evolution. It now contributes majorly to the ROI of the whole organisation.
The trends indicate an increase in data-driven and innovative approach to marketing. However, purpose-driven marketing remains a top focus area for organisations due to a change in customers’ online behaviour.
Above and beyond functional knowledge, modern marketers are expected to become a business driven person. Read more on the Top 3 skills you’ll need on top of these functional skills.
You’ll need more than functional skills to stand out. In fact, marketers are becoming business driven individuals.
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For some years now, there’s a willingness from industries to be present online. The Digital Marketing Salary Index survey revealed that the Technology field employs most marketers while the Retail Industry employs only 10% of the respondents.
Our life as digital marketers is not so rosy and not very often like a walk on Canne’s red carpet. We go from a happy moment to hectic nights and hours of work trying to find workable solutions.
A few months back, I launched a poll on the Digital Marketing Mauritius community. The aim was to gather data about the top frustration from the professionals working in online marketing.
Most members of the group voted for the following as the causes of their frustrations, I will further elaborate on the Top 3 in this post. So, stay with me.
12. Poor Performing Hardware.
11. Outdated software and tools.
10. Long-term branding vision belittled for small term ones.
9. No Trust.
8. No independence resulting from a high hierarchy structure.
7. No risks taking.
6. Dependencies on 3rd parties.
5. Ever-changing requirements.
Read my post on The Top 12 situations where digital marketers get frustrated to find the number one.
In the ever-evolving world of marketing, storytelling has emerged as a critical tool for brands to connect with their audiences. But great
In 2025, customer expectations are set to evolve significantly, driven by advancements in technology, changing consumer values, and the need for personalized
As I look ahead to 2025, I believe that CEOs and CFOs will have specific expectations from marketers that are crucial for
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