Marketing is now more present on the agenda for your organisation. In the age of technology, how do you make sure your marketing plan works for you? Here are few things to know

What is a Marketing Plan?

Marketing plans are usually considered as easy-to-understand documents depicting and summarising market knowledge with clear strategies to reach predefined business goals.

For the purpose of this blog post, we outlined the 4 essential components that you should include in your marketing plan before even going onto creating in-depth strategies for your different channels.

Assess the current situation:

Develop your marketing strategy, including:

Create your marketing guidelines:

Determine your measurements and controls as well as your milestones

Now, these can look like really technical terms and procedures, but they are essential into positioning your organization strongly upon your customers. After all, we all want to have customers who love us and of course – Love our brand.

The last point

Creating a marketing plan is not a static process. Indeed, as marketers go with the launch of a new product or service, it is important to measure and optimise the process. It is all about iteration to improve.[/vc_column_text][/vc_column][/vc_row]

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