How to Use Data Storytelling to Convince the C-Suite of Communications Impact
In today’s business environment, proving the value of communications to executives can be a roller-coaster of emotions. Many C-suite leaders prioritize financial metrics and operational efficiencies (which is fair enough), often overlooking the power of strategic communications on brands. To bridge this gap, data storytelling is essential—it combines data, narrative, and visualization to make a […]
How Mauritians moved during lockdown 2021
How were Mauritians moving during the lockdown 2021? Using a combination of datasets, the following charts were created to picture the relation between Mauritians’ mobility and COVID-19 cases.
What lies ahead in Mauritius’ digital landscape?
One year later, and we are still talking about COVID-19 and its repercussions on different fronts. This isn’t going to change anytime soon as the virus altered the way businesses think and react to constantly changing customer behaviors.These profound changes have also urged the digitisation of various sectors, including traditional ones, to build resilience. This […]
Trends shaping Marketing in Mauritius in 2021
What a year 2020 has been!! We went from working in our office to embracing working from home. In fact, COVID-19 tested organisations and individuals resilience within an economic downturn. For marketers, it was a challenging period to adapt and navigate the uncertainties of the New Normal. Changing customer behaviours, decreasing budget, and retention were […]
Making them (your customers) eagerly wait for your next content
Are you leaving a space for your competitors to grab your customers? Here are few strategies you could use to avoid this. Read more.
Budget 2020-21: What’s in there for Marketers?
A post co-written with Dooshweena Awatar Budget 2020-21 came at a point where the global economy is at a stall due to COVID-19. A lot of measures were announced, and in this post, we are going to share how we foresee the future for the marketing function in Mauritius. Are we heading to a gloomy […]
An intro to SEO for beginners
An intro to SEO for beginners