Marketing – Inbound Mauritius

Aligning Brand KPIs with Storytelling: A Guide to Measurable Impact

In the ever-evolving world of marketing, storytelling has emerged as a critical tool for brands to connect with their audiences. But great stories alone aren’t enough. To truly make an impact, these narratives must align with clear Key Performance Indicators (KPIs) that measure success. When storytelling is directly tied to measurable outcomes, it becomes a […]

Top things to expect from customers in 2025.

In 2025, customer expectations are set to evolve significantly, driven by advancements in technology, changing consumer values, and the need for personalized experiences. Here are the top trends and expectations that businesses should anticipate to remain competitive: 1. Hyper-Personalization Customers will demand hyper-personalized experiences that go beyond basic personalization. This involves leveraging AI and machine […]

Untraining your clients about Marketing

I recently came across this sentence while listening to a podcast. This got me thinking. “You need to untrain your clients if you want better interactions” You see, your clients are more knowledgeable than ever about marketing. They have a foundation, good or bad, of how it works and most probably understand the ins and […]

Create content for the people by the people

Google recently released what they called “helpful content update” which pushes original and high quality content further up in search results. In short, if alternatives to your content can be easily found elsewhere or if your content isn’t helpful to your audience, chances are that you might not rank high in Search. This is part […]

Imposter Syndrome is real for Marketers: my personal experience

As featured on Business Magazine To understand what it meant, I decided to first research about it and secondly, see the relation with my job; digital marketer. Imposter Syndrome: a term that appeared very often on my feed lately. In brief, Impostor syndrome (IS) refers to an internal experience of believing that you are not as […]

Budget 2020-21: What’s in there for Marketers?

A post co-written with Dooshweena Awatar Budget 2020-21 came at a point where the global economy is at a stall due to COVID-19. A lot of measures were announced, and in this post, we are going to share how we foresee the future for the marketing function in Mauritius. Are we heading to a gloomy […]

How are Mauritians moving during lockdown? (Wave 2)

Wave 2 : Saturday 02 May 2020 How are Mauritians moving during lockdown? Data as at: Saturday 02 May 2020 As Mauritius is about to progressively remove the lockdown, local businesses are starting to open and Mauritians are starting to move more. In Wave 2 of my analysis, I outlined how less (+28%) Mauritians are […]

How are Mauritians moving during lockdown? (Wave 1)

Wave 1 : Friday 17 April 2020 How are Mauritians moving during lockdown? Data as at: Friday 17 April 2020 Read the Wave 2 of this analysis with data as at Saturday 02 May 2020 Read Wave 2 Ever since the lockdown in Mauritius, we’ve seen enormous efforts from several stakeholders to enforce social distancing. […]