Top things to expect from customers in 2025.
In 2025, customer expectations are set to evolve significantly, driven by advancements in technology, changing consumer values, and the need for personalized experiences. Here are the top trends and expectations that businesses should anticipate to remain competitive: 1. Hyper-Personalization Customers will demand hyper-personalized experiences that go beyond basic personalization. This involves leveraging AI and machine […]
What are CEOs and CFOs expecting from marketers in 2025?
As I look ahead to 2025, I believe that CEOs and CFOs will have specific expectations from marketers that are crucial for driving business success in an ever-evolving landscape. Here are the key areas where I see these expectations emerging: Clear Alignment on Goals and Metrics First and foremost, I think it’s essential for marketers […]
Untraining your clients about Marketing
I recently came across this sentence while listening to a podcast. This got me thinking. “You need to untrain your clients if you want better interactions” You see, your clients are more knowledgeable than ever about marketing. They have a foundation, good or bad, of how it works and most probably understand the ins and […]
The Psychology of Brand Loyalty: How to Create a Brand Customers love
Brand loyalty isn’t built on discounts, convenience, or even quality alone. It’s built on something deeper—an emotional connection that turns one-time buyers into lifelong advocates. In a world where consumers have endless choices, brands that understand the psychology behind loyalty don’t just retain customers; they create communities, movements, and legacies. Why Do Customers Stay Loyal […]