Create content for the people by the people
Google recently released what they called “helpful content update” which pushes original and high quality content further up in search results. In short, if alternatives to your content can be easily found elsewhere or if your content isn’t helpful to your audience, chances are that you might not rank high in Search. This is part […]
Imposter Syndrome is real for Marketers: my personal experience
As featured on Business Magazine To understand what it meant, I decided to first research about it and secondly, see the relation with my job; digital marketer. Imposter Syndrome: a term that appeared very often on my feed lately. In brief, Impostor syndrome (IS) refers to an internal experience of believing that you are not as […]
Building a Digital Economy | Reboot or Catalyst?
Building a Digital Economy | Reboot or Catalyst?
How Mauritians moved during lockdown 2021
How were Mauritians moving during the lockdown 2021? Using a combination of datasets, the following charts were created to picture the relation between Mauritians’ mobility and COVID-19 cases.
What lies ahead in Mauritius’ digital landscape?
One year later, and we are still talking about COVID-19 and its repercussions on different fronts. This isn’t going to change anytime soon as the virus altered the way businesses think and react to constantly changing customer behaviors.These profound changes have also urged the digitisation of various sectors, including traditional ones, to build resilience. This […]
Trends shaping Marketing in Mauritius in 2021
What a year 2020 has been!! We went from working in our office to embracing working from home. In fact, COVID-19 tested organisations and individuals resilience within an economic downturn. For marketers, it was a challenging period to adapt and navigate the uncertainties of the New Normal. Changing customer behaviours, decreasing budget, and retention were […]
Making them (your customers) eagerly wait for your next content
Are you leaving a space for your competitors to grab your customers? Here are few strategies you could use to avoid this. Read more.
Budget 2020-21: What’s in there for Marketers?
A post co-written with Dooshweena Awatar Budget 2020-21 came at a point where the global economy is at a stall due to COVID-19. A lot of measures were announced, and in this post, we are going to share how we foresee the future for the marketing function in Mauritius. Are we heading to a gloomy […]
How are Mauritians moving during lockdown? (Wave 2)
Wave 2 : Saturday 02 May 2020 How are Mauritians moving during lockdown? Data as at: Saturday 02 May 2020 As Mauritius is about to progressively remove the lockdown, local businesses are starting to open and Mauritians are starting to move more. In Wave 2 of my analysis, I outlined how less (+28%) Mauritians are […]
How are Mauritians moving during lockdown? (Wave 1)
Wave 1 : Friday 17 April 2020 How are Mauritians moving during lockdown? Data as at: Friday 17 April 2020 Read the Wave 2 of this analysis with data as at Saturday 02 May 2020 Read Wave 2 Ever since the lockdown in Mauritius, we’ve seen enormous efforts from several stakeholders to enforce social distancing. […]