Aligning Brand KPIs with Storytelling: A Guide to Measurable Impact
In the ever-evolving world of marketing, storytelling has emerged as a critical tool for brands to connect with their audiences. But great stories alone aren’t enough. To truly make an impact, these narratives must align with clear Key Performance Indicators (KPIs) that measure success. When storytelling is directly tied to measurable outcomes, it becomes a […]
Top things to expect from customers in 2025.
In 2025, customer expectations are set to evolve significantly, driven by advancements in technology, changing consumer values, and the need for personalized experiences. Here are the top trends and expectations that businesses should anticipate to remain competitive: 1. Hyper-Personalization Customers will demand hyper-personalized experiences that go beyond basic personalization. This involves leveraging AI and machine […]
What are CEOs and CFOs expecting from marketers in 2025?
As I look ahead to 2025, I believe that CEOs and CFOs will have specific expectations from marketers that are crucial for driving business success in an ever-evolving landscape. Here are the key areas where I see these expectations emerging: Clear Alignment on Goals and Metrics First and foremost, I think it’s essential for marketers […]
Untraining your clients about Marketing
I recently came across this sentence while listening to a podcast. This got me thinking. “You need to untrain your clients if you want better interactions” You see, your clients are more knowledgeable than ever about marketing. They have a foundation, good or bad, of how it works and most probably understand the ins and […]
The Psychology of Brand Loyalty: How to Create a Brand Customers love
Brand loyalty isn’t built on discounts, convenience, or even quality alone. It’s built on something deeper—an emotional connection that turns one-time buyers into lifelong advocates. In a world where consumers have endless choices, brands that understand the psychology behind loyalty don’t just retain customers; they create communities, movements, and legacies. Why Do Customers Stay Loyal […]
How Facebook, TikTok, LinkedIn, TripAdvisor, etc rank your content?
In today’s digital landscape, social media and search platforms play a critical role in shaping brand visibility and engagement. However, each platform uses distinct algorithms to rank content, influencing what users see and interact with. Facebook prioritizes engagement and relationships, while Google focuses on content quality and credibility. Instagram and TikTok favour high-retention, interactive content, […]
How to Use Data Storytelling to Convince the C-Suite of Communications Impact
In today’s business environment, proving the value of communications to executives can be a roller-coaster of emotions. Many C-suite leaders prioritize financial metrics and operational efficiencies (which is fair enough), often overlooking the power of strategic communications on brands. To bridge this gap, data storytelling is essential—it combines data, narrative, and visualization to make a […]
Create content for the people by the people
Google recently released what they called “helpful content update” which pushes original and high quality content further up in search results. In short, if alternatives to your content can be easily found elsewhere or if your content isn’t helpful to your audience, chances are that you might not rank high in Search. This is part […]
Imposter Syndrome is real for Marketers: my personal experience
As featured on Business Magazine To understand what it meant, I decided to first research about it and secondly, see the relation with my job; digital marketer. Imposter Syndrome: a term that appeared very often on my feed lately. In brief, Impostor syndrome (IS) refers to an internal experience of believing that you are not as […]
Building a Digital Economy | Reboot or Catalyst?
Building a Digital Economy | Reboot or Catalyst?