SELF SERVICE SOCIAL MEDIA MARKETING TOOLS
Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools
1. Sprout Social
Sprout Social provides great reports for social accounts and shows social content and monitored keyword searches in one stream. You can schedule content on all your accounts with a convenient publishing system and manage your Social messages on the go with a mobile app available on iOs and Android. Supports Twitter, Facebook, LinkedIn and Google+.
Pricing starts at $59/user/month.
Hootsuite is the leader in the Social Media Marketing Management space. It offers everything a Social Media manager needs from publishing, to monitoring, including reports and team collaboration features. Contrary to Sprout Social, it displays all your Social Media accounts in multiple streams. Some users prefer the unified stream approach of Sprout Social and Agorapulse, some like the multiple stream approach. Really a matter of personal preference. Hootsuite also provides a mobile app to manage Social streams on the go.
Hootsuite offers a free plan, paid plans start at $9/month.
Agorapulse is a social media management toolkit for Facebook, Twitter and Instagram, supporting contest applications, monitoring, CRM and one-click, customizable ppt reports. All social content is funneled into an ’email-like’ inbox feature and syncs accounts in real time while retaining past conversations and social data from fans & followers.
Pricing starts at $29 per month.
Buffer is the pioneer of Social Media publishing. It was the first software to introduce the queue publishing system allowing its users to schedule content accross most social networks without having to individually schedule them. It covers all Social Networks except for Instagram, and is definitely the best publishing system out there. Buffer offers a free version.
Paid plans start at $9 per month.
Sendible is a Social Media marketing platform supporting 30+ networks with services for accounts/profiles, messages and social content, social contacts, content discovery, engagement, blog content and promotion, monitoring, and analytics. Sendible also provides a white label version for agencies.
Pricing starts at $59 per month.
What social media marketing dashboards, software and management tools from the list above have you tested or used? Reviews, observations, insights and questions are greatly appreciated!
Lee Odden on Jul 15th, 2015