The Definitive Guide to Content Marketing

Digital Marketnig Mauritius - Definitive Guide to Content Marketing Guide

The Definitive Guide to Content marketing By Jason Bholanauth Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn What you’ll learn here What is Content Marketing? The Types and formats of content How to create a Content Marketing Strategy? 10 Best Case Practices The Future of Content Marketing […]

Hack your content marketing in 2019?

[vc_row][vc_column][vc_column_text] Hack your content marketing in 2019? Less than a week before his assassination in 1968, Martin Luther King delivered a sermon at the National Cathedral of Washington where he mentioned the following; “One of the great liabilities of life is that all too many people find themselves living amid a great period of social […]

The old content marketing is dead. Here’s how to adapt.

Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn Content marketing is essential for organisations in Mauritius. It requires constant updates and alignment to current trends.  Added to this, the number of new touch-points created which are blending technology to the customers’ direct surroundings. The old content marketing […]

A content marketing model that you can’t ignore

Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn A Content Marketing model you can’t ignore Few years ago, when online marketing was still new in Mauritius, just being “decent” in your communication was acceptable by brands. Content marketing was just a word thrown in and everyone tried […]

Customer experience and your futuristic content marketing

We often read that content is king and truly it is. But, the role of the king has changed over the past decades. It went from providing a one-way information to his audience to literally walking the talk among his subjects. In this post, I will explain the link between your brand’s customer experience and […]

Content Marketing & Search Marketing | The Love Story

Content Marketing & Search Marketing | The Love Story

Content Marketing History

Content Marketing evolved over the past few decades from usual prints to a world governed by digital communication. Find below an infographic from Content Marketing Institute depicting its evolution. Get this infographic in pdf here

Putting your customer at the core of your content marketing

Content marketing is far from being an isolated way of disseminating information to Mauritian customers. Rather, it forms part of a whole digital marketing ecosystem where it plays an important role in generating relevant content at the right time to the right audience and within the right medium.

Social Media Marketing

Social Media Marketing More engagement, higher ROI, and stronger relationship with your audience.  Social Media Marketing or Human? Creating a social media marketing strategy for your organisation doesn’t mean posting 2-3 visuals on Facebook or Instagram.  It is about driving human connection with your followers while creating outstanding content to growth your company and increase your sales.  […]

Marketing Budget – Getting it right in 2020?

Managing marketing budget can be very challenging. With so many parameters, how do you generate good ROI in 2020?